LAWS OF POWER

Overview

I was commissioned to create a set of visuals to support the release of a new single. The aim wasn’t to produce a full music video, but rather a series of cinematic, mood-driven assets that could be used across social platforms and streaming services to establish the song’s aesthetic identity and emotional tone.

Creative Direction & Execution

The track carried a soft, nostalgic energy, and the visuals were designed to reflect that. I focused on warm, atmospheric lighting, handheld movement, and layered compositions to create a sense of intimacy and lived-in realism. The shoot took place in a single location, allowing me to craft a cohesive visual narrative using natural interactions and moments between the subjects. In post, I applied a subtle vintage film treatment — incorporating soft motion blur, warm color grading, and gentle grain — to give the final piece a timeless, dreamlike quality.

The Result

The final edit served as a versatile visual asset for the artist’s rollout — used across Instagram, TikTok, and Spotify Canvas. It effectively communicated the tone of the music and helped build anticipation in the lead-up to release. The project demonstrated my ability to translate a song’s mood into a focused visual language, using minimal setups and a restrained, story-first approach.