Wade Online

Overview

Wade, a fashion label celebrated for its modern streetwear aesthetic, commissioned a campaign film for their latest collection drop. The primary goal was to create a visual narrative that captured the brand’s spirit of rebellious freedom, moving beyond the traditional urban environment to explore a new, unexpected context.

Creative Direction

We built the concept around a powerful juxtaposition: the raw, confident energy of the city transplanted into the serene heart of the countryside. The shoot was staged on open country roads, surrounded by golden wheat fields under a vast, clear sky. This contrast between the urban-inspired fashion and the rural landscape created a unique visual tension. We utilized sweeping drone shots to emphasize freedom and scale, while dynamic, fast-paced car sequences and intimate close-ups highlighted the unbothered attitude of the models and the details of the collection. The visual motif of the modern convertible on an open road served as a metaphor for escape and unapologetic self-expression, core tenets of the Wade brand.

Outcome

The final film was the centerpiece of the collection's social media launch. It successfully captured the brand’s ethos of breaking boundaries and finding style in unexpected places. The campaign resonated strongly with the target audience, generating significant online buzz and driving a noticeable increase in site traffic during the launch week. The piece helped solidify Wade's identity as a lifestyle brand defined by freedom, confidence, and a modern edge.